Search Engine optimisation
Search engine optimization, or SEO, is the process of improving a website’s functionality by altering its content and structure in order to raise its visibility and traffic. It raises the viewer-to-customer conversion rate and helps to improve the quality of your website.
Improving a website’s visibility and rating in search engine results pages (SERPs) is a key component of digital marketing. By increasing a website’s relevance and authority in search engine rankings, SEO aims to increase organic (non-paid) traffic to the site. A2Z SEO topics are covered in this SEO tutorial.
What is SEO?
The practice of increasing (optimizing) a website’s or webpage’s exposure on search engines
like Google, Bing, and others is known as SEO, or search engine optimization.
Your pages have a better chance of being found and clicked on if they rank higher in search results.
The goal of Search Engine Optimization (SEO) is to draw in visitors to a website who may become
clients, customers, or a devoted following that comes back
time and time again.